Marianna and Patrizia recognized a strong connection between their missions. Through WoW, Marianna communicates with an eclectic community of women and Patrizia, through her fashion, communicates with women individually. Starting from this stand point and with their complementing skills, both women saw that they could join to form a unique partnership: WoW+Vitrizia hat caspule to represent and dialogue with women in business.

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The fusion between the metropolitan and innovative English communication style with which WoW works and the artistic and cosmopolitan expression of Vitrizia created the “WoW+Vitrizia” ultimate headwear capsule with an “Urban Artwear” mood for the modern businesswoman.